40
double boiler for candle making
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.28avg listing price — sweet spot $15–$100
Price range
Great$10.20–$49.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,001.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 37K searches