50
distress ink
Worth a lookShows low returns (1.1%), but soft demand (-20.5% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$22.61avg listing price — sweet spot $15–$100
Price range
Great$6.25–$80.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good706.72avg incumbent reviews — the moat a new listing must climb
Market size
Good$333K$333K/yr · 338K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-20.5%90-day search growth — must beat 0% to launch