55
dip pen
Worth a lookShows low returns (1.3%), but a small market ($50K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Review moat
Good528.02avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.86–$42.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 195K searches
Signals Low Review Barrier