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denim thread
Skip itSoft demand (-14.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good675.13avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.79–$27.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.16avg listing price — sweet spot $15–$100
Market size
Okay$151K$151K/yr · 183K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch