51
denim fabric
Worth a lookShows low returns (1.4%), but soft demand (-6.6% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great458.79avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.14–$32.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$100K$100K/yr · 270K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch