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decoupage glue
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 58K searches
Price range
Bad$4.03–$17.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad14,651.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand