45
darning loom
Skip itSoft demand (-36.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great167.17avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.53avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.74–$29.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$63K$63K/yr · 137K searches
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier