49
darning kit
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great153avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.90avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$7.46–$28.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.0%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 36K searches