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cutting mat
Worth a lookShows a $2.7M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size
Incredible$2.7M$2.7M/yr · 2.2M searches
Avg price
Great$22.42avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$5.71–$57.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad8,108.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality