48
cutting mat 18x24
Skip itSoft demand (-23.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.51avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$7.02–$42.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 78K searches
Review moat
Bad5,998.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand