45
custom iron on transfers
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,945.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.42avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$3.84–$17.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$38K$38K/yr · 244K searches
Signals Low Review Barrier