42
curved needle
Skip itPrices mostly outside the sweet spot ($2.04–$10.34) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,711.12avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 106K searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.44avg listing price — sweet spot $15–$100
Price range
Bad$2.04–$10.34cheapest to priciest tracked listing — scored on the share inside $15–$100