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crystal beads
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Review moat
Good1,050.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.66–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Market size
Okay$147K$147K/yr · 537K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale