46
cross mold
Skip itSoft demand (-34.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great154.41avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.14avg listing price — sweet spot $15–$100
Market size
Bad$71K$71K/yr · 204K searches
Price range
Bad$4.88–$17.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand