47
crochet hook case
Skip itSoft demand (-34.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$6.33–$56.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Review moat
Okay1,711.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 506K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand