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cricut scoring stylus
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Price range
Good$5.14–$29.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,276.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$122K$122K/yr · 73K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand