42
cricut knife blade
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Price range
Good$6.68–$26.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,676.85avg incumbent reviews — the moat a new listing must climb
Market size
Okay$145K$145K/yr · 98K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand