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cricut joy iron on vinyl
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good974.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.10–$27.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 52K searches
Brand share
Bad100%top-5 brand share — brand-locked demand