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cricut deep cut blade
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Okay2,693avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Market size
Okay$101K$101K/yr · 72K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.79–$14.14cheapest to priciest tracked listing — scored on the share inside $15–$100