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Worth a lookShows searches that convert (11.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Great449.44avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.04avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.88–$24.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$272K$272K/yr · 161K searches
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality