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crayon case
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.24avg listing price — sweet spot $15–$100
Growth
Great+75.3%90-day search growth — must beat 0% to launch
Price range
Good$4.38–$43.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,236.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 365K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier