49
craft wire
Skip itPrices mostly outside the sweet spot ($4.20–$16.81) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,259.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay$267K$267K/yr · 451K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.20–$16.81cheapest to priciest tracked listing — scored on the share inside $15–$100