45
craft scissors set
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great$6.79–$41.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$14.97avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,205.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$10K$10K/yr · 20K searches
Growth
Bad-48.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand