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cowrie shells
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Review moat
Good506.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.66–$19.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$48K$48K/yr · 102K searches