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cotton stuffing
Skip itSoft demand (-7.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Price range
Good$5.46–$42.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$209K$209K/yr · 206K searches
Review moat
Bad5,170.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.4%90-day search growth — must beat 0% to launch