43
cord lock
Skip itPrices mostly outside the sweet spot ($3.42–$11.27) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,312.68avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$154K$154K/yr · 305K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Avg price
Bad$6.55avg listing price — sweet spot $15–$100
Price range
Bad$3.42–$11.27cheapest to priciest tracked listing — scored on the share inside $15–$100