47
copper wrapping paper
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Price range
Great$5.31–$43.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,089.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 102K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch