55
copper wire
Worth a lookShows low returns (1.5%), but a deep review moat (4,111 avg reviews) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$15.21avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$4.90–$35.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$452K$452K/yr · 660K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,111.16avg incumbent reviews — the moat a new listing must climb