47
colored duck tape
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$3.70–$42.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,612.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 50K searches