43
color paper for crafts
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay$2.90–$26.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.14avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,097.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 57K searches
Growth
Bad-23.0%90-day search growth — must beat 0% to launch