40
clear string
Skip itPrices mostly outside the sweet spot ($3.62–$11.23) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,800.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Avg price
Bad$5.85avg listing price — sweet spot $15–$100
Market size
Bad$53K$53K/yr · 62K searches
Price range
Bad$3.62–$11.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand