51
clear stickers
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great411.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.23–$26.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.46avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 206K searches