56
clear beads
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,071.63avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Price range
Okay$5.66–$23.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.22avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 388K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand