42
clay varnish
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.80–$20.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.89avg listing price — sweet spot $15–$100
Review moat
Bad4,800.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 85K searches