36
clay bead string
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Price range
Okay$3.82–$18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,574.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$47K$47K/yr · 45K searches
Brand share
Bad98%top-5 brand share — brand-locked demand