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Skip itPrices mostly outside the sweet spot ($3.96–$9.79) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,241.7avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$101K$101K/yr · 182K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.54avg listing price — sweet spot $15–$100
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Price range
Bad$3.96–$9.79cheapest to priciest tracked listing — scored on the share inside $15–$100