chunky blanket loom
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.39avg listing price — sweet spot $15–$100
Price range
Incredible$17.51–$79.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great216.35avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$495K$495K/yr · 440K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-50.4%90-day search growth — must beat 0% to launch