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christmas window stencils
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,342.42avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.35avg listing price — sweet spot $15–$100
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 59K searches
Price range
Bad$6.24–$15.11cheapest to priciest tracked listing — scored on the share inside $15–$100