40
christmas pom poms
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Review moat
Great218.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.84avg listing price — sweet spot $15–$100
Price range
Good$7.67–$28.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 55K searches