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christmas iron on patches
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($95K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Good531.38avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.51avg listing price — sweet spot $15–$100
Price range
Okay$5.23–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$95K$95K/yr · 299K searches