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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 25Conversion 100Competition 12Returns 97Price range 71Avg price 81Brand share 7Review moat 54Quality gap 72

Conversion

Incredible27.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$17.21

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.88–$37.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,322.83

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 11K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

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