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Worth a lookShows searches that convert (20.5% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Price range
Good$5.97–$34.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Review moat
Good1,413.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$55K$55K/yr · 15K searches
Brand share
Bad97%top-5 brand share — brand-locked demand