50
chains for jewelry making
Worth a lookShows no brand lock-in (top 5 brands take 59% of clicks), but high returns (4.0%) keeps it on the watch list.
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Market size
Good$318K$318K/yr · 794K searches
Price range
Good$6.86–$23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,643.11avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate