56
ceramics to paint
Worth a lookShows no brand lock-in (top 5 brands take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$22.23avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$5.63–$49.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,528.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$159K$159K/yr · 639K searches
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand