48
ceramic paint palette
Skip itSoft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.39–$63.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.13avg listing price — sweet spot $15–$100
Review moat
Good773.3avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$171K$171K/yr · 326K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.4%90-day search growth — must beat 0% to launch