52
cardstock 12x12
Worth a lookShows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$17.57avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good660.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.93–$28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$251K$251K/yr · 326K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality