45
carbon paper
Skip itPrices mostly outside the sweet spot ($4.02–$14.85) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Good$680K$680K/yr · 595K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,291.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad$4.02–$14.85cheapest to priciest tracked listing — scored on the share inside $15–$100