44
candle wax pen
Skip itSoft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Price range
Good$6.93–$29.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,519.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Bad$57K$57K/yr · 97K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier