46
candle warning labels
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good739avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.42avg listing price — sweet spot $15–$100
Price range
Bad$4.86–$17.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 63K searches
Signals No Dominant Brand