55
candle tins
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-25.2% this quarter) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$20.72avg listing price — sweet spot $15–$100
Price range
Great$4.35–$98.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good719.73avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 65K searches
Growth
Bad-25.2%90-day search growth — must beat 0% to launch